HSBC Arena renamed to First Niagara Center

HSBC first sold all their banking branches throughout New York State to First Niagara bank. Now, only a few weeks later, HSBC also has sold their naming rights to the Sabre's home. First Niagara purchased the naming rights for the next 15 years. All the signs both inside and outside of the area are expected to be changed by October. The financial terms of the deal aren't currently known.

This is the third name that the area has had - originally called Marine Midland area, the area was renamed to HSBC Area after HSBC purchased Marine Midland bank. The area was named HSBC area in 1999.

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